‘NATIONAL’ DAIRY COUNCIL’S PR FROTH

Ciaran Fitzgerald

IS IT a sign of growing confidence or blind panic that Ireland’s dairy industry has just unveiled yet another major marketing blitz to woo and reassure the increasingly wary public that its produce is wholesome and environmentally friendly? In 2017, the National Dairy Council (despite the official-sounding title, it is “a private, farmer-funded marketing agency”)… Read more »