STEPHEN GLANCEY walked C&C into a real disaster in his rapid expansion into the USA, lashing out $400m four years ago to buy into the American cider market. Without a big American distribution partner this move was doomed but the scale of the damage was greater than anyone expected. Now there has been some consolidation… Read more »
To access this content, you must be a Phoenix subscriber.
Get access to The Phoenix online for as low as €1.50 per week. Read all the regular online only Phoenix stories AND receive the packed digital edition every fortnight (25 per year). Great value for so many inside stories!