Fit to Print?

ADVERTISING SNAKE BITES

Date: January 30, 2020 - Fit to Print?

Donald Clarke

IN AN unusual departure for the Irish Times, the newspaper devoted two full-coloured broadsheet pages (pages two and three in front of the news section) to an advertisement for Sky One’s uplifting sci-fi drama, COBRA. This must have cost the high-brow Sky TV drama department the best part of €40,000, a welcome boost to the… Read more »

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